Get Ready for Web Traffic!
When you set up and launch your farm website you will start to get all sorts of visitors! Good news…sort of, then you realize that most of your new, usually your referral or direct traffic comes from Russia. When y0u launch your site you will get spam traffic and it may be necessary to set up a Google Analytics filter to block this traffic so that you only see real traffic. It is possible to add a script through your server cpanel, but for most this may be too technical.
In my day job as a SEO Specialist having the cleanest data availible helps make better sense of how your site is working and what is going on with your visitors. Any thing you do for the site needs to be directed to real traffic and you will want to protect your site’s relationship with your targeted visitors. Next we’ll look at what a real visitor is.
What is considered “Real Traffic”?
Just because you see a rush of new traffic remember the traffic you should be looking for may be local visitors that will sign up for your Community Supported Agriculture share plan or will come visit you at a local farmer’s market. If you are selling products and then shipping them, then visitors from out of town could be a good thing.
Your traffic goal needs to be directed to three classes of visitors, one that is local and will do business with you, another may be those that you will direct ship to and finally those that see you as a subject matter expert and are looking for solutions that will help them in their farming endeavor.
All others are suspect! You need to be aware of how you allow comments to be posted to your site, you should inspect them before allowing comments to be posted. For instance this is a recent comment submitted:
These person states your “…website is missing out on at least 300 visitors per day.” They go on to tell me how they can get me 300 new visitors a day! Unless they fit into one of my three targeted groups then do I really need their traffic? So for $39+ they will send me traffic, however in the long run may not really help me! This is an example of a spam comment and you need to label it as spam in your comment section.
BTW your traffic will increase and once your site is active with them for a couple of weeks the major search engines will start to analyze this traffic and realize that it is spam driven and your site will probably suffer in the near future as a result. Your site will be recognized as a spam site and it takes time and work to get back in their good graces!
Domain Name Scams
Another type of spam that you will start seeing are notices that you need to pay for your domain ASAP! They will tell a story that you will loose it and you need to prepay for future years with a high sense of urgency, you’ll also notice that they want you to pay $75 or more! If you bought the domain yourself then the system knows that you bought it and you should be able to pay for next year for less than $20 and if you pay multiple years then the price gets even lower!
So be careful and do your research before you make any hasty decisions. If you need help drop me a comment and I can help research with you and steer you to safer options.
Once you site goes live and starts to generate traffic you will be hit with all sorts of shady stuff both as online comments and as email to your registered address. So first disregard any messages that say you have to do something now and do your research and find out what your options are.